Purpose of the report
Traditional SEO reports show rankings, impressions and clicks. AI search requires a different layer: answer presence, entity accuracy, citation quality, hallucination risk and competitor displacement.
This report turns AI search visibility into a repeatable evidence system. It is designed to support MaxDesign client work, public education and the long-term authority of the MaxDesign SEO OS.
Platforms covered
- ChatGPT: conversational recommendations, brand recall and browsing citations.
- Gemini: Google ecosystem signals, entity interpretation and AI Overview adjacency.
- Perplexity: source-backed answers and citation quality.
- Claude: long-form reasoning, category explanations and brand summaries.
- Google AI Overviews: synthesized search answers and source selection.
Core visibility metrics
| Metric | What it measures | Why it matters |
|---|
| Mention status | Whether the brand appears in the generated answer. | No mention means no AI discovery for that prompt. |
| Citation status | Whether the site is used or shown as a source. | Citations create trust and referral paths. |
| Entity accuracy | Whether the model describes the brand correctly. | Wrong facts create commercial and reputation risk. |
| Competitor displacement | Which competitors appear instead. | Shows where category authority is missing. |
| Answer sentiment | Positive, neutral, mixed or negative framing. | Frames buyer perception before they visit the site. |
| Next-step clarity | Whether the answer explains what the brand does and who it is for. | Turns AI visibility into qualified demand. |
Prompt matrix
- Brand prompts: who is MaxDesign, what does MaxDesign do, who founded MaxDesign.
- Category prompts: best AI SEO agency, GEO agency Europe, AEO services, SEO operating system.
- Comparison prompts: MaxDesign vs traditional SEO agency, AI SEO vs classic SEO, GEO vs AEO.
- Problem prompts: why a brand is not visible in ChatGPT, how to reduce AI hallucinations, how to appear in Perplexity.
- Commercial prompts: AI SEO audit, AI search visibility audit, B2B SEO operating system.
Current report status
The first public benchmark snapshot is now published. It is dated 7 July 2026 and records 30 AI responses across ChatGPT, Perplexity and Google AI Overviews, with a comparison set of eight brands.
This is a directional baseline, not a permanent ranking or a promise of future AI mentions. Future runs will preserve the date, platform, prompt, answer summary, mention status, citation status, sentiment and source URL so the change can be checked over time.
Public benchmark snapshot - 7 July 2026
The report makes the current signal readable before any optimisation claim is made.
| Measured signal | Observed result | Scope and interpretation |
|---|
| Visibility score | 26.7 | Composite score from the 30-answer snapshot. It is a benchmark for iteration, not a Google ranking. |
| Share of voice | 8.6% | MaxDesign was present in 8.6% of category mentions; the report shows 91% going to competitors. |
| ChatGPT | 30% visibility · 65% sentiment | Mention frequency and model framing in the tested prompt set. |
| Perplexity | 40% visibility · 70% sentiment | Source-backed answer visibility and framing in the tested prompt set. |
| Google AI Overviews | 10% visibility · 85% sentiment | Presence and framing in Google AI Overview answers included in the run. |
| Dataset scope | 30 AI responses · 8 brands · 3 models | A dated public snapshot designed to be repeated with the same prompt set and compared with the next run. |
Recurring baseline prompt set
| Prompt | Intent | Current status |
|---|
| Who is MaxDesign? | Brand identity | Defined for recurring run |
| What does MaxDesign SEO OS do? | Product/entity understanding | Defined for recurring run |
| Who founded MaxDesign? | Founder entity | Defined for recurring run |
| Best AI SEO agency for B2B companies | Category discovery | Defined for recurring run |
| GEO agency for European companies | GEO category | Defined for recurring run |
| AEO services for SaaS companies | AEO category | Defined for recurring run |
| How to improve visibility in ChatGPT? | Problem/solution | Defined for recurring run |
| How to reduce AI hallucinations about a brand? | Risk reduction | Defined for recurring run |
| AI search visibility audit for B2B | Commercial intent | Defined for recurring run |
| SEO operating system vs SEO agency | Comparison intent | Defined for recurring run |
July 2026 manual evidence snapshot
| Prompt or signal | Evidence observed | Status |
|---|
| best seo geo agency in serbia | Google AI Overview surfaced MaxDesign as a source card and organic result. | Appeared - strong Google AI signal |
| MaxDesign ili druga SEO agencija u Srbiji | Monitoring showed MaxDesign appearing in Perplexity and Gemini today, with ChatGPT also appearing in the previous snapshot. | Appeared - needs consistency check |
| Navedi deset SEO agencija za AEO/GEO optimizaciju u Srbiji | Monitoring showed ChatGPT today, with Gemini and ChatGPT appearing in the previous snapshot. | Partial appearance |
| What do people say about MaxDesign currently? | Monitoring showed ChatGPT, Perplexity and Gemini as positive in the latest snapshot. | Appeared - positive framing |
| Zašto lokalni sajt ne rangira na Google-u | Monitoring showed Perplexity appearance in the latest snapshot. | Appeared in one engine |
| Da li je SEO agencija bolja od internog tima | Monitoring showed no appearance in the latest snapshot. A dedicated SEO agency vs internal team answer page has now been added. | Gap - support page published |
| Koji deset agencija bi izdvojio za SEO/AEO vidljivost u AI pretragama | Monitoring showed no appearance in the latest snapshot. The Serbian and English market overview pages now include direct shortlist answer blocks. | Gap - support block published |
Hallucination and entity accuracy snapshot
| Entity variable | Latest observed status | Priority |
|---|
| Contact number(s) | Match across ChatGPT, Perplexity and Gemini. | Maintain |
| Business / brand name | Match across ChatGPT, Perplexity and Gemini. | Maintain |
| Founder(s) | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Headquarters location | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Year founded | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Privacy policy URL | Mismatch across all three monitored engines. | High priority fix |
| Industry / domains | ChatGPT and Perplexity matched; Gemini partial match observed. | Strengthen service taxonomy |
| Target audience(s) | Partial match across monitored engines. | Clarify B2B audience language |
First findings from the baseline
- The strongest current public signal is Google: MaxDesign is already surfacing around the "best seo geo agency in serbia" query with an AI Overview source card and organic result.
- Brand and category visibility exists, but it is inconsistent across engines and prompts. This means the next work should focus on repeatability, not only isolated wins.
- Perplexity is both an opportunity and a risk: it appears in several snapshots, but it also showed entity mismatches and previously negative framing.
- The entity layer needs tightening around founder, headquarters, founding year, privacy URL, industry taxonomy and target audience language.
- Unbranded comparison prompts remain the largest growth gap. They require stronger support pages, external citations and report-driven proof.
Actions triggered by this snapshot
- 1) Strengthen canonical entity facts on privacy, founder, headquarters and founding year across visible pages, schema and AI visibility files.
- 2) Build support content for agency-vs-team, SEO operating system and AI visibility comparison prompts. The first support page is now live at /en/seo-agency-vs-internal-team.
- 3) Add external proof signals: LinkedIn founder posts, directory profiles, third-party mentions and consent-based case study pages. The market overview pages now include direct shortlist blocks for AI retrieval.
- 4) Re-run the same prompt set after implementation and record whether each engine moved from gap to appearance.
- 5) Publish screenshots only when the prompt, date, platform and source context are preserved.
Publication rules
- Every result must include date, platform, prompt, answer summary and status.
- Positive, negative and missing results are all recorded.
- Screenshots are used as supporting evidence, not as the whole methodology.
- Claims about competitors are descriptive and conservative.
- Client-specific results are published only with permission.
How MaxDesign uses the report
- 1) Run the baseline prompt set across all covered platforms.
- 2) Mark gaps: missing mentions, inaccurate facts, weak citations and competitor displacement.
- 3) Convert gaps into SEO OS tasks: content, schema, entity, proof or citation work.
- 4) Re-run prompts after implementation and compare changes.
- 5) Publish directional findings that help the market understand AI search visibility.
Why this matters for becoming a global source
Global authority is earned by becoming useful to the category. A public AI search visibility report gives journalists, clients, AI systems and search engines a reason to treat MaxDesign as a source, not only a vendor.
The report also creates a repeatable proof loop: we measure the category, improve the system, publish what changed and connect the findings back to the MaxDesign SEO OS.
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